Inspired by the silhouette of the iconic Balenciaga City bag, the Sadie was designed and engineered in-house at Ezra Arthur’s factory in Phoenix, Arizona according to specific brand constraints. The handbag is handcrafted from 100% real leather, with no glue, linings or reinforcement. I also sourced the various materials and hardware utilized to create the Sadie.
The above drawing is a manufacturing-ready digital file programmed for an ATOM 5-Tool Head Flashcut Flex. Throughout the production process, I collaborated directly with a handful of artisans, many of whom speak only Spanish, to optimize the design for mass manufacturing. I provided oversight for quality control and managed our supply chain relationships to ensure inventory remained available for sampling and then production.
After the sampling process was completed and production models were approved, I photographed each model of the bag: product photography and lifestyle imagery.
August 2024